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Ad Notenboom

Ad Notenboom

Ad Notenboom


Ad joined Smile Invest in 2018. He commenced his career at ABN AMRO, working in the mergers and acquisitions advisory team, before moving into investing at hands-on turnaround firm Value Enhancement Partners and subsequently at midmarket investment firm Parcom Capital. Ad has been involved in multiple transactions across various industries in the Benelux over the last 14 years.

Busy family life with three kids often makes it easy how to spend his quality time. When truly relaxing Ad loves to watch and visit F1, attend some good music festivals and keep up with his weekly workout regimen.

Former experience

  • Parcom Capital
  • Value Enhancement Partners
  • ABN AMRO M&A Advisory


  • Master in Business Administration at Maastricht University

Board representation


  • FMTC
  • Magnum Heating
  • Effect Photonics
  • IGS
  • Sentech
  • Tenten Solar



  • CFL Holding
  • SmartSD